We help ambitious brands achieve market differentiation and measurable growth through purposeful, user-focused industrial design.
Nixon Watches
Elevating Nixon’s brand with purpose-driven, user-focused industrial design.Thoughtfully crafted watches to enhance the experience of the sports they were designed for, with purpose-built profiles and user-focused features. The intuitive interface makes using the watch simple and enjoyable. Designed to fit seamlessly into everyday life, these watches bring both sophistication and ease, in turn helping Nixon stand out in the watch market and deepen connections with their customers.
Industrial Design, Color Material & Finish
nixon.com
The James Brand
Positioning The James Brand as a category leader through minimalist, high-performance EDC design.The Barnes knife represents a new pinnacle for The James Brand, combining advanced design, premium materials, and meticulous craftsmanship. By overcoming complex manufacturing challenges, it delivers a harmonious blend of elegance and everyday functionality-setting a higher standard of quality that strengthens the brand’s position as an innovator in the category.
Industrial Design, Color Material & Finish
thejamesbrand.com
Fox Racing
Reimagining a helmet icon with uncompromising performance and rider-focused innovation.
The iconic Rampage helmet was reimagined by combining rider-focused innovation with bold aesthetics and advanced performance features. Close collaboration and technical precision resulted in a helmet that raises the bar for safety, comfort, and style-reinforcing Fox Racing’s leadership in high-performance gear.
Industrial Design
The iconic Rampage helmet was reimagined by combining rider-focused innovation with bold aesthetics and advanced performance features. Close collaboration and technical precision resulted in a helmet that raises the bar for safety, comfort, and style-reinforcing Fox Racing’s leadership in high-performance gear.
Industrial Design
foxracing.com
We don’t just design products. We help brands tell their story through every detail, building lasting emotional connections with their users.
Urban Armor Gear
Crafting a cohesive design language to drive next level mil-spec protection across new categories.Urban Armor Gear’s mil-spec protection brought to new categories through the creation of a versatile, unified design language. This approach shaped a cohesive range of cases and accessories, establishing a strong foundation for the brand’s continued growth and evolution across diverse product lines.
Industrial Design, Design Language, Marketing Content
urbanarmorgear.com
Cannondale
A dynamic, ground-up helmet product line redefining Cannondale mountain bike style.
Cannondale’s first fully custom helmet line was designed from the ground up with a unified design language tailored to MTB riders. Combining advanced fit systems, lightweight in-mold construction, and innovative features, the helmets deliver superior safety, comfort, and style across entry-level to premium tiers-setting a new standard for the brand in mountain bike protection.
Industrial Design, Design Language, Color Material & Finish, Marketing Content
cannondale.com
Cannondale’s first fully custom helmet line was designed from the ground up with a unified design language tailored to MTB riders. Combining advanced fit systems, lightweight in-mold construction, and innovative features, the helmets deliver superior safety, comfort, and style across entry-level to premium tiers-setting a new standard for the brand in mountain bike protection.
Industrial Design, Design Language, Color Material & Finish, Marketing Content
cannondale.com